Why is my website not getting enquiries?
If people visit your website but don’t call, book or ask for a quote, something on the way is stopping them. These are the twelve leaks we see most often, grouped by where they happen: being found, being trusted and making contact.
Leaks that stop people finding you
1. Search engines are told not to list you
A “noindex” setting, often left on after a site is built, tells Google to leave the page out of results. Check your website builder’s “discourage search engines” or visibility setting.
2. A vague or missing page title
The page title is the headline Google shows. “Home” wins few clicks; “Emergency Plumber in Leeds | Your Business” wins many more. Aim for 50–60 characters.
3. No search description
Without a meta description, Google writes its own snippet. A clear 140–160 character description of what you do and where usually gets more clicks.
4. No clear main heading
Visitors decide in seconds whether they are in the right place. One clear heading that says what you do and where helps people and search engines.
Leaks that stop people trusting you
5. No visible reviews
People compare you with two or three others. Real reviews near your “Get a quote” button are one of the strongest reasons to choose you. Only use genuine reviews, with permission.
6. No address or obvious location
A real address or service area reassures visitors that you are a genuine local business, and helps local search.
7. “Not secure” in the browser
If your site isn’t on HTTPS, browsers warn visitors. Most hosts offer a free certificate.
8. An out-of-date or broken site
An old copyright year or links that lead nowhere suggest the business may not be active. Update the year and fix or remove broken links.
Leaks that stop people getting in touch
9. No phone number, or one you can’t tap
Many local customers want to call straight away. Put your number at the top of every page as a tap-to-call link.
10. No clear next step
If a visitor can’t see a “Get a free quote” or “Book now” button, many leave. Make one clear call to action and repeat it down the page.
11. A long or hidden enquiry form
Every extra field and every extra click loses people. Ask only for what you need to reply, and put a short form where people decide.
12. A site that doesn’t work well on phones
Most local searches happen on phones. If the page isn’t set up for mobile, text is tiny and buttons are hard to press.
Where to start
Work through the list in order of impact: anything that stops contact first, then trust, then visibility. Our local business website checklist puts all of this on one page, and the Website Leak Score turns it into a number you can improve.
Questions
How do I know if my website is the problem?
If you are getting visitors (your analytics or hosting stats show traffic) but few enquiries, the website is a likely cause. If you have very few visitors, start with the visibility leaks below.
Which leak should I fix first?
Fix anything that stops people contacting you at all first: no phone number, no clear way to enquire, or a site that doesn’t work on a phone. Those cost the most and are often quick to fix.
Last updated 3 October 2026 · More guides